Notes on Making Trade Show Booths and Corporate Events Work
Most of what is here started as an email.
An event organizer asks what a performer costs and why. An exhibitor wants to know whether a booth entertainer produces leads or just noise. The answers got long enough to be worth writing down properly.
Trade shows first, because that is where the questions come fastest. Holiday parties and keynotes are next.
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TRADE SHOW LEAD PRICING
Read More: TRADE SHOW LEAD PRICINGTrade show magicians quote anywhere from $3,000 to $10,000 a day. Here is what sits behind those numbers, and what the fee actually buys once you look past the tricks.
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HOW TO INCREASE TRADE SHOW TRAFFIC
Read More: HOW TO INCREASE TRADE SHOW TRAFFICA booth full of people pulls more people. Here is how the crowd actually starts, and why a performer does it faster than a bigger stand or a table of giveaways.
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HOW TO GET THE MOST LEADS AT A TRADE SHOW
Read More: HOW TO GET THE MOST LEADS AT A TRADE SHOWCompanies spend heavily on booth space, travel and staff, then watch attendees walk straight past. What changes it is giving somebody a reason to stop.
If you came here looking for what Warren actually does on a show floor, that is on the trade show entertainment page, with rates on packages and pricing.